Instagram’s Hashtag Alerts to Highlight Animal Abuse

This is the message that now appears on Instagram if you search for a hashtag like #koalaselfie

I post on Instagram a couple times a month, but I often browse pictures on the app at least once a day. I can’t say that I’ve encountered photos like those described in the NatGeo article below, but I’m still thankful that Instagram is taking action to try to keep it that way, by pointing out to people using certain hashtags involving wildlife that the animals may be suffering behind the scenes:

Instagram is rife with photos of cute wild animals—including the exotic and endangered. A picture of someone hugging a sloth or showing off a pet tiger cub is just a click away on the massively popular photo-sharing platform, which serves 800 million users.

But starting [December 4th], searches for a wide range of wildlife hashtags will trigger a notification informing people of the behind-the-scenes animal abuse that makes some seemingly innocent wildlife photos possible.

Instagram will now deliver a pop-up message whenever someone searches or clicks on a hashtag like “#slothselfie.” The message reads, in part, “You are searching for a hashtag that may be associated with posts that encourage harmful behavior to animals or the environment.”

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