Don’t Waste A Crisis – A World Oceans Day Call to Action.

By John Tanzer, Oceans Practice Leader, WWF International

It was early March when the realization hit. Our Year of Ocean Action wasn’t going to happen — at least not in the way so many had been planning. 2020 would be extraordinary, but for all the wrong reasons. Our Super Year was meant to be the launch platform for a decade of strong global efforts to restore the ocean. Clearly, the attention and resources we had hoped to harness have been in much demand elsewhere.

I was not looking for a “silver lining” to the suffering and loss caused by the coronavirus, but somewhere in the back of my mind was a quote about not letting a crisis go to waste. Was it Winston Churchill who said it? Or a contemporary politician?

It turns out, it was not Churchill, and it wasn’t even a politician. The line can be traced back at least as far as 1976, to M. F. Weiner’s article in the journal Medical Economics, “Don’t Waste a Crisis — Your Patient’s or Your Own.” Weiner apparently meant that a medical crisis can be used to improve all aspects of a patient’s well-being.

So, it wasn’t a callous sentiment about seizing the upper hand in a moment of chaos. It was an acknowledgement that a crisis may arise which so disrupts the norm that all preconceptions are set aside, and all solutions are on the table.

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