Lifestyles of Health and Sustainability (LOHAS) is a description, a name, a trend we have mentioned plenty of times in so many words, but not previously using this acronmyn. If you have not already seen it, you can expect to see it more now. We appreciate its blog, which you can sign up for by clicking through from this article in it (click the LOHAS banner image in this post):
…In the improving but not yet booming economy of 2013, Patricia Aburdene, author of the New York Times bestseller “Megatrends 2000” and most recently “Conscious Money” (Atria Publishing; $16 paperback), predicts priorities and values will play a bigger role in shaping spending decisions.
“Key concepts like practical, quality, meaningful, simplicity, chemical-free, local and sustainable will be what encourages consumers to open their wallets,” said Ms. Aburdene, who lives in Boulder, Colo.
For the most part, people are still feeling some financial stress brought on by the Great Recession that started in December 2007, which she says is fueling the popularity of sharing trends such as Zipcar, which allows members of its sharing network to reserve cars for personal use by the hour or the day.
The car-sharing niche created by Zipcar in January 2000 is already starting to see more competitors. Hertz, Enterprise and UHaul have come up with their own versions of short-term car rentals. Regional competitors such as City CarShare in San Francisco, Mint in New York and Boston; and I-GO in Chicago also are becoming bigger players.
“Car sharing is taking off because people are realizing how darn much it costs to own a car,” Ms. Aburdene said, adding that car sharing is more of an urban phenomenon.
Other new societal demands and behavior that she expects will gain more traction are transparency, fair trade and third-party verification of products…
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