This seminal talk from 2006 by Majora Carter, founder of the Majora Carter Group, introduced me to entrepreneurial conservation. So you can say it kind of led me here.

It is unfortunate how the reputation of a neighbourhood may reflect on its inhabitants. In french the silly expression “C’est le Bronx” refers to a messy room. People from the Bronx, Majora Carter included, decided to change this image. In fact, they decided to reclaim their rivers, their air, their land while creating jobs, leisure activities for local families, a safer gentler environment for children to grow up in.

It’s a story I’d like to hear about in many neighbourhoods around the world.