Courtesy of Ravi Sinha/Lucky Malhotra Photography. Ravi Sinha preparing grilled vegetables to be served with saffron rice and romesco sauce, at a wedding banquet in Bangalore, Karnataka.

Saritha Rai provides important insight into technology’s impact on the cultural practices of one community in India, and in particular with regard to their most sacred affairs:

Ravi Sinha, an entrepreneur in Bangalore, innovates constantly, tracking all the latest trends and occasionally outsourcing to outside specialists. Research and development are critical to his profits, and globalization has helped shape his business.

Mr. Sinha isn’t working at a tech startup, although the wealth from the IT industry has certainly affected his business. He runs a wedding catering company in India’s technology hub, where new money and global travel are changing the way weddings are celebrated by South Indians, who were once known for their traditional restraint.

Read the whole story here.