Shanghai is famous as China’s “City of the Future” and in collaboration with this United Nations-backed campaign metro travelers are finding large-screen displays and posters of endangered animal species during their daily commute.
Public awareness was a key factor behind the reduction in the demand for ivory in North America and Europe in the 20th century, and it can play its part in reducing the illegal wildlife trade today as demand moves to emerging markets.
The fact is that many consumers in places like Asia are simply unaware that products like illegally sourced ivory and rhino horn come at a terrible price to the species and communities concerned…This exhibition is about education and awareness-raising on the reality behind many of the carvings and materials sourced from the wild animals concerned, which in turn can catalyze the power of the consumer to change the future at this crucial juncture.
We’d call that a positive collaboration toward protecting natural patrimony.
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