India’s Road Culture, Changing In Kerala

Young Indians aim to knock ‘honking’ off the roads

Young Indians aim to knock ‘honking’ off the roads

We missed this when it was first published, but better late than never for news like this:

The city branch of Young Indians (Yi), the youth wing of the Confederation of Indian Industry (CII), organised a silent march against noise pollution here in connection with the World Environment Day on Tuesday.

Twenty people, including school students and professionals, started their march from Greater Cochin Development Authority (GCDA) building in Kadavanthra.

They carried placards and banners displaying slogans like ‘Think Before Honking’ and ‘Reduce Noise Pollution’.

They attracted many amused, confused and curious stares when they when they stopped at the Kadavanthra junction and enthusiastically distributed stickers with slogan ‘Horn Not OK Please’ to commuters. They received a mixed reaction as few vehicles drove past them, while others received the stickers with smiles.

“The march is to launch our ‘Yi Horn Not OK Please’ (HNOP) project aiming at creating awareness among the public to reduce unnecessary honking,” said Anuradha Ganesh, a Yi Executive.

According to Prakash, environment head, Yi, the project aims to significantly reduce vehicle honking in the city over a span of two years. “We are planning to install sound meters at busy road junctions and seek help from the police and the Corporation officials in our endeavour,” he said.

Read the rest of the story here.

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