We will walk the walk until March 29, when Earth Hour comes, and talk that walk too. To infinity, and beyond, if possible. Yesterday, when this campaign first came to our attention, we posted three samples from the campaign linked from Phaidon’s article. Today, straight from the source:
Our motto is Creativity vs Climate Change. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world. Our aim is to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Try it. You might even like it.
Each week we bring you a new poster design from a creative, which you can purchase. We’ve had brilliant contributions from graphic designers, illustrators, painters, photographers, product designers, copywriters, as well as a handful of interns who have spent a week with us at Pentagram Design to create a poster.
Each poster inspires people to do one of the sustainable actions chosen by Do The Green Thing’s nine environmental advisors. And it does so using world-class creativity, which we believe is a brilliantly effective tool to seduce, provoke and persuade people to change their behaviour for the better.
You can view our weekly poster by clicking on the button below and you can stay inspired by connecting with us via Facebook, Twitter, Youtube and by subscribing to our weekly newsletter.