Art, Mission-Driven & Philanthropy-Facilitated

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There is enough here to think we may be looking at a first cousin of entrepreneurial conservation. But with philanthropic channeling of initiatives and required resources, rather than straight business doing the channeling. We like it. The mission is to activate through art:

Project Perpetual harnesses the creative energy of the world’s leading contemporary artists and global influencers to raise funds and facilitate advocacy for children who are identified as high-risk by the United Nations Foundation.

Each project personally engages influencers in government, business, entertainment, and culture to part with an object of particular significance. Prominent artists then use these as inspiration to create unique works, transforming meaningful gestures into everlasting statements.

Believing that genuine creativity can motivate new ways of giving, Project Perpetual raises funds through the sale of exclusive artworks and generates opportunities for imaginative advocacy from contributors who have the profile to engage a broader public in causes in vital need of attention.

The process starts with the giving away of possessions held to be precious. By parting with something they would rather keep, well-known people are, in a sense, giving of their emotions, memories and thoughts; all of which then become an essential part of the creative process.

The project is perpetual as it is generated by the involvement of true perpetual power — power of creativity inspired by the genuine exchange of artists and influencers contributing to the creative process.

What they say about themselves:

Project Perpetual will partner an iconic artist with global influencers in a creative collaboration to result in a unique work auctioned to benefit causes championed by the United Nations Foundation. The aim is no less than to change the conversation, to shift views and by so doing, save lives.

Believing that creativity can motivate new ways of giving, Project Perpetual raises funds through auctions of exceptional artworks. In the process of developing each project, it engages the broader public in causes in vital need of attention.

The first mission is to shift the needle for vaccination and halt the vaccine-preventable deaths of young children.

Every child deserves a shot at a healthy life no matter where they live.

Read more about the initiative here, and coverage in the Times here.

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