On July 5th I first read the news about what planting a trillion trees might do for the fight against climate change. One week later this magazine cover drove the point further home for me with the Woody Guthrie reference. Organikos already had ideas and imagery for the commitment of 100% of its profits to conservation, and by the time I saw this cover I knew our focus would be on planting trees. Coming back to this magazine cover now, I am struck by the power of the number referenced in the scientific study.

One trillion.

1,000,000,000,000.

How long would it take Organikos to plant one million of those trees?