The 12 selections of Organikos specialty coffees had enough time on display at the Authentica shops, prior to current circumstances in Costa Rica and everywhere else, to establish the organic selection as a top seller.
During those months–the shops fully opened in late November and until early March were nonstop full of guests–I had hundreds of conversations with travelers.
I got excellent feedback on our original coffee packaging. Briefly stated, the recurring message was that people wanted to “see more Costa Rica” on the package. They also wanted to know more about what our 100% Forward commitment meant. We have used the time since travel halted to work with our graphic designer to begin addressing that feedback.
We also have used this time to prepare a virtual approach to the business, focused on coffee at the outset. We will start with the organic, due to its performance during the shops’ peak operations. We will offer this for home delivery in the USA soon…