These beans, blended from a select group of smallholder coffee farms collectively known as “the chapel,” have a new illustration. This week it debuts in our shops in Costa Rica. A year after we introduced this coffee in our shops we could only guess it was to become the bestseller it now is.
During the pandemic, when the airports were shut down and there were few visitors to our shops, honoring the contracts we had with these farmers got us thinking creatively. We started offering this and a few other of our coffees for sale in the USA. Because it was a favorite in our home, La Capilla was chosen for this plum assignment. Then we knew.
Tarrazu started its qualification for denomination of origin status the same year we started roasting it, and qualified two years later. The rules are still being clarified on how to use the name, so on our labels we have reverted to the region’s traditional name Los Santos.