
Recreational Equipment, Inc. (REI) CEO Sally Jewell climbs the 65-foot rock climbing pinnacle at REI’s Seattle flagship store. Photographer: Scott Cohen/AP Photo
We stay out of politics, for the most part, but point to interesting events when we notice them. This news qualifies, because it seems the leader of one big country has captured the spirit of entrepreneurial conservation in a rather visible way, choosing a business leader to run the largest conservation component of the federal government. Oddly, she appeals to both environmentalists and industrialists, but that is the point. This choice is outside the box, and seems to tap into some of our favorite “c” words. As the article below notes, this business person has led some important collective action initiatives, building a community to ensure that this political leader gives conservation the attention it deserves. We laud both of them for cooperating in such a creative manner:
President Barack Obama said he has selected Sally Jewell, chief executive officer of Recreational Equipment Inc., to be secretary of the U.S. Interior Department in his second-term Cabinet.
Jewell’s background as an engineer and experience in the banking, energy and retail industries give her the skills needed to run a department that oversees 500 million acres of public land, Obama said as he introduced her at the White House. Continue reading












