This post was going to link out to one of our favorite sources, celebrating fossil fuel tough times. But at the very end of his post, almost as a throw away, there was this reference to the ad above. It led somewhere more fun–and got us thinking Really?–and a chance to instead shout out again about ebikes and VanMoof:
This e-bike ad has been banned in France – let’s talk about why
E-bikes are the future. That’s what the bike industry thinks, that’s what a bunch of new cyclists think, and that’s what sustainable transportation advocates think.
But not everyone thinks that way, as a spat between e-bike brand VanMoof and the French advertising regulatory body has proven.
At the centre of this stoush is a slick TV commercial by VanMoof, a Dutch urban bicycle brand best known for creating that bike with the top tube that looks like that. In the ad, a glossy black sports car has images of pollution, traffic jams and emergency vehicles projected onto it, before melting into a pile of black goo from which a VanMoof e-bike emerges to the slogan ‘time to ride the future’.
It’s pretty visually striking. It also does a succinct job of boiling down many of the concerns people have about over-reliance on automobiles in light of the, you know, climate emergency that we may or may not* be going through globally (*definitely are).
So it’s a little surprising to learn that the ad has been banned from French television because it “creates a climate of fear” around cars.
So what’s really going on here? Let’s break this down.
THE PLAYERS
VanMoof: The quirky Dutch brand launched in 2009 with an analogue town bike with integrated lights and lock, and has since had an electric renaissance. Continue reading

















I especially appreciated the advice of paying attention to the coffee that you purchase, because it can have significant impact on migratory birds. The new series of 

