What would the opposite of a blog-crush be called? Whatever that is, we may have it for Amazon, not least because of their various commercial practices we cannot admire–though we admit to finding Jeff Bezos one of the most fascinating individuals alive today. But also because of our resistance of the standard rush to advance consumerism, and our wariness of innovations that make consumerism more difficult to resist, which this blog post explores in punchy terms:
The Horror of Amazon’s New Dash Button
BY IAN CROUCH
Amazon’s new Dash Button, which will allow shoppers to reorder frequently used domestic products like laundry detergent or paper towels with the click of a real-life button, is not a joke. Many people assumed it was, mostly because the announcement came the day before April Fool’s, but also because the idea seemed to poke fun at Amazon’s omnipresence, making it visibly manifest with little plastic one-click shopping buttons adhered to surfaces all over your home.
There was also something slightly off about the promotional video. Continue reading




















