
In case you do not already know about him and his writing on topics related to modern technology as it intersects with the law, the post excerpted below by Tim Wu is a good place to start. It seems possible to simultaneously agree with the specific point of this post, and also be confused with the general implication. Agreement could stem from reading enough of Tim Wu to implicitly trust his expertise. Confusion could stem from the itinerary planning screen-captured and shown above, which reminds that not everything we buy is re-sellable. Still, we click “Hold” to ponder this just a bit more to hopefully clear the fog:
…we tend to overlook the milder forms of truth-stretching that have come to shape online living, and it’s hard not to. They’re often perpetuated by big and reputable companies, like Apple, Seamless, and Amazon.
Take search. General search sites, like Google and Bing, are pretty straightforward: you type in a query and get results ranked by some measure of relevance; you also see clearly marked advertisements. This experience tends to shape our expectation that searches deliver relevant results. But the same search on sites like Amazon or Seamless turns up not only relevant results but disguised advertisements, as well. Continue reading


















