
Patagonia’s connection to the wilderness has a big impact on the company’s approach to environmental issues, says Vincent Stanley, vice-president of marketing at Patagonia. Photograph: Daniel Garcia/AFP/Getty Images
From the Guardian‘s Sustainable Business blog:
Patagonia plans global campaign for responsible capitalism
The outdoor clothing and equipment company says we need to develop very different measures of success if we are to prevent environmental collapse
In the true spirit of adventure, mountaineering and surfing company Patagonia reaches one summit and immediately searches for an even tougher peak to climb.
Fresh from taking a pot shot at our consumerist society with its challenging “don’t buy this jacket” advertising campaign, Patagonia now has the whole capitalist system in its crosshairs. Continue reading



















