Good Spirited

Although we don’t particularly endorse consumption of alcohol or hold loyalty to any single brand or type of liquor, we’re always on the lookout for positive environmental news in any corporate setting, and we’ve recently learned that Bacardi Limited, perhaps the best-known makers of rum in the world (and owners of other alcohol brands Martini, Grey Goose, Bombay Sapphire, and Dewar’s Scotch), has been attempting to do better for the environment.

Called “Good Spirited,” (who doesn’t like a nice pun), Bacardi’s campaign involves recycling, waste reduction, energy efficiency, and other mechanisms to reduce the company’s environmental impact in the world and become more sustainable. For example, they’ve removed plastic straws and stirrers from their North American headquarter events in Florida and their Bombay Sapphire distillery in the UK, which they estimate will save more than 12,000 of the small plastic tubes from landfills annually.

In their original distillery in Puerto Rico, the company reuses water from rinsing Continue reading

Shaken, Not Stirred – The Golden Age of Cocktails

Forget the blender and all of the bottled mixes, the best Daiquiri is made from scratch and it is an unbelievably easy mix of three main ingredients.

Forget the blender and all of the bottled mixes, the best Daiquiri is made from scratch and it is an unbelievably easy mix of three main ingredients.

“Shaken, not stirred” is a catchphrase of Ian Fleming‘s fictional British Secret Service agent James Bond and describes his preference for the preparation of his martini cocktails. The phrase first appears in the novel Diamonds Are Forever (1956), though Bond himself does not actually say it until Dr. No (1958), where his exact words are “shaken and not stirred”. Going by it, there clearly seems to be a preference and an art to topping up a glass. And The Salt‘s trackback to when Americans learned to love mixed drinks shows just that.

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