This is a series of videos realized to launch “Save The Truffle” a new brand aiming to promote traditions and the conservation of the White Truffle of Alba. In this videos Agnello Renato, one of the last and most important “trifulau” (truffle seeker) of the zone, shares his stories about being a truffle seeker.For this project I took care of shooting, lighting and editing.
Creative project by Grid Studio.
Our family has a very happenstance connection to truffles that goes back to some sustainable tourism development work I carried out in Croatia starting in 2000, which led to our nirvanic 2006-2007 spent on an island in the southern Adriatic. But on my first visit to Croatia, in late autumn 2000, on a weekend off from work a local friend took me to Istria and the rest is history. You either love them or you probably will be disgusted by them, and I was in the former camp. A month later, coming home to my family in Costa Rica, I had some vacuum-packed fresh truffles; since then, we have been devotees.
A few years later, Milo became an encyclopedic mycophile, and a few years after that Seth had the chance to take a mycology courses at Cornell as an undergrad. So we are all happy to see this campaign represented by the logo above left. The article that brought our attention to this campaign is worth a read, whether you are a foodie, a fungist, or any kind of traditionalist. Click the logo to see some of the early creative work emerging for the campaign. We look forward to seeing more, but for now appreciate the journalist’s keen eye for what really matters in this story: