Via Kerala uses Malayalam as a motif to bridge the gap between the traditional and the contemporary
Our friends at Thought Factory and Via Kerala are important members of our collaborative tribe, so of course we were thrilled to read this article highlighting their efforts. We manage their flagship store in Thekkady at Cardamom County, and the new RAXA Shop at Spice Harbour also showcases some of their iconic products.
Malayalam alphabet and the Malayali’s personality have some things in common. Just as the rounded letters, we, as a people, are not aggressive and have rounded personalities. We are a bit complicated, too. Theresa J. George uses Malayalam typography as a metaphor for our culture and the very essence of being Malayali.
Her company Via Kerala uses Malayalam as a motif to bridge the gap between the traditional and the contemporary. “We are proud of our roots, yet there is a slight disconnect between it and the younger generation,” she says. Continue reading
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