It is a snappy idea: selling ideas in the market place.  If they are worth something, how will we know?  They will be sold out (hopefully in a good way).

Bibliotherapy?   Never heard of it until now.  Snappy, again.

We do not normally pass along commercial messages, but on occasion we make an exception, as we do now; here is what the School of Life says about itself:

The School of Life is a new enterprise offering good ideas for everyday life. We are based in a small shop in Central London where we offer a variety of programmes and services concerned with how to live wisely and well. We address such questions as why work is often unfulfilling, why relationships can be so challenging, why it’s ever harder to stay calm and what one could do to try to change the world for the better.

The School of Life is a place to step back and think intelligently about these and other concerns. You will not be cornered by any dogma, but directed towards a variety of ideas – from philosophy to literature, psychology to the visual arts – that tickle, exercise and expand your mind. You’ll meet other curious, sociable and open-minded people in an atmosphere of exploration and enjoyment.