Listen When Nature Is Speaking

Edward Norton provided the voice for the soil in Conservation International's Nature is Speaking campaign. Credit Conservation International

Edward Norton provided the voice for the soil in Conservation International’s Nature is Speaking campaign. Credit Conservation International

Dot Earth, once upon a time, was a daily source of amazing material, until it seemed to disappear, and then again it reappeared. Ed Norton gets our attention any time:

Nature Talks Back, and Sounds a Lot like Edward Norton

A news release on the videos, citing a 2012 American Psychological Association survey of high school seniors and college freshmen, noted:

One of my favorites is Edward Norton speaking as the soil. The script is below. (I’ve added links to relevant background; it’s the blogger in me.)

I am the soil.

I am in the hills and in the valleys, the farms, the orchards.

With out me, humans could not exist.

But you treat me like dirt.

Do you realize I am just a thin skin on this planet?

And I’m actually alive. Full of organisms that grow your food.

But I am broken, aching, overused, sick.

Because of you

You have withered me away

to less than half of what I used to be just over 100 years ago –

Are you paying attention?

I am turning to
dust.

So maybe you could treat me with a little more respect?

I suppose you still want to eat? Right?

The more experimentation along these lines, the better. As science story coach Randy Olson has said so many times, it’s vital to avoid staying within a “nerd loop,” simply talking to each other about how to communicate consequential science.

The full YouTube playlist is here. Connected to the campaign, Hewlett Packard has pledged to give $1 to Conservation International (up to $1 million) for every Twitter item using the hashtag #natureisspeaking.

Make sure to catch Julia Roberts as Mother Nature…

Read the whole post here.

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