The Showerhead That’s Ruling the Internet

This shower head Is blowing up on Kickstarter thanks in part to Apple's Tim Cook and Alphabet's Eric Schmidt. PHOTO: Nebia

This shower head Is blowing up on Kickstarter thanks in part to Apple’s Tim Cook and Alphabet’s Eric Schmidt. PHOTO: Nebia

What does it take to have the World Wide Web interested in you? And interested is putting it lightly, when we are talking a Kickstarter project that crossed its goal of $100,000 and how, in less than 8 hours. Not to forget having Tim Cook of Apple and Eric Schmidt of Alphabet back you.Well, it takes a showerhead. An extraordinary one at that. One that promises to reduce wastage of water in the shower by 70%, is iconic in design, and has its heart set on revolutionizing the use of water in developing markets. Nebia is here.

Nebia is a fully self-installed shower system with an adjustable bracket and a portable wand that showers you with water like you’ve never experienced before. Nebia atomizes water into millions of tiny droplets with 10 times more surface area than your regular shower. With Nebia, more water comes into contact with your body, leaving your skin clean and hydrated all while using less water than a typical household showerhead.

“It’s very immersive,” CEO Philip Winter says. “You walk in and immediately you’re wet—you don’t have to step into the stream and move your body around this wide surface area, but you’re still immediately wet.” Even more poetic yet: “People says it’s like stepping into a warm cloud.”

It’s an apt description: Unlike a traditional shower head, Nebia sort of surrounds you with a thick mist of tiny water droplets. There’s no stream of water projecting toward you. The tiny droplets spread out inside the shower space and consume you. It’s like a steam room, but one that, well, actually gets you clean.

It’s a device that slots in perfectly with the groundswell of conservation-minded design thinking in drought-stricken Silicon Valley. Oddly, the concept of Nebia came together far outside that storied hub of innovation—south of the border in Mexico City.

Five years ago, Winter was living in Mexico City, working at an NGO fellowship when he was looking for a side project. The NGO’s chairman, Carlos Gomez Andonaegui, had formerly run a chain of gyms where his major pain point was the cost and the environmental impact of the water usage in the facilities. He and his father (the former country manager of IBM) had been experimenting with shower head designs that conserved water, and he invited Winter to join them.

Winter had previously worked at a startup that made composting toilets for developing countries without access to water—and began to help develop prototypes. As the device’s design matured, the team decided they could make a greater environmental impact if they sold the water-saving shower head as a beautifully designed consumer home appliance.

So to Silicon Valley they went. Things moved quickly. Soon, Nebia had brought on a third co-founder, Gabriel Parisi-Amon, a former Apple iPhone engineer who took a shower with the Nebia at Winter’s apartment and was intrigued.

Read the rest of the Nebia story here.

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