Almond Versus Cow Versus?

RippleAt first, the name does not help me think anything useful. I do not only mean the name of the contents of the bottle; I mean the brand name on the bottle. So I am showing only the information side of the label. Looks like milk inside. Good start.

If you compare it to almond milk, this one has 8 times the protein. If you compare it to 2% cow milk, this one has half the sugar and 50% more calcium; plus 32mg DHA Omega 3’s Vitamin D & Iron. If this were an advertisement I would face the bottle forward, but it is more an appreciation of how products like this come to be. I like startup stories and particularly the stories of co-founders of startups (which is why I have been listening to this podcast). According this company’s website:

Neil and Adam are committed to making a difference. Adam created Method to bring the world sustainable, beautiful cleaning products. Before trading in his lab coat to startRipple, Neil helped develop a production process for an anti-malarial compound that is now used to make more than 100 million treatments a year. Together, these two innovative scientists created a revolutionary (and delicious) plant-based milk: Ripple.

Ok, there you have it. The name Ripple. For some reason, it does not make me feel quite right. The product name, pea milk, has its own issues, but the brand name does not help distract from those issues. It still does not work for me, even here on the second page. But I will leave that up to you. Back to the founders’s story, which you should look at for the simple, elegant graphic timeline.

Now, the question of how peas will compete with almonds and with dairy cows, among other milk producing things, seems important for a startup with a funny name and an odd-sounding product. I think the competitive edge is probably with regard to the environment. What caught my attention about the product as much as its health benefits are these facts:

…Unlike almonds, which require lots of water; or cattle, which contribute to deforestation and greenhouse gas emissions; peas have a small environmental footprint. Yellow peas grow in areas that receive lots of rain, so they need little or no irrigation. Ripple’s bottles are also made from 100% post-consumer recycled plastic; and that plastic can be recycled by 99% of US households…

…Ripple’s products are certified non‑GMO by the Non‑GMO Project. Unlike soy or other ingredients that can come from both GMO and non‑GMO sources, the yellow peas found in Ripple can only be obtained from non‑GMO seeds…

…it takes 93% less water to make Ripple than dairy milk

85% less water to grow peas than almonds…

And on and on. Ripple, hmmm. Maybe it is a good name. If this milk is as good as the story, the health benefits and the environmental benefits it will help me get this Ripple out my head.

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