Better Food, Faster

little-quinoaisthenewbigmac-1200It’s time to change fast food for the better, forever.

Fresh and nutritious food doesn’t have to cost a fortune or take forever to prepare. At eatsa, we’ve upped the taste factor alongside affordability and speed, with bold flavors, seasonal ingredients, and hearty portions. Our commitment to you is simple: faster, nutritious, more affordable and tastier food.

We came to this message via a post on the New Yorker website, which is worth the two minute read, and the story section of Eatsa’s website is also worth a quick visit:

bowl_bento-7fe2e9d195f05b5e8bc6dc148f9ba6e1.pngWhy quinoa?

Quinoa (pronounced Keen-wah) is a complete protein, with all the amino acids necessary for human nutrition. It’s also cholesterol and gluten-free. And unlike other superfoods, quinoa is a staple and not limited to being a topping or a supplement. So it can absorb flavors and sauces, making it the perfect base for all kinds of deliciousness. All of which are the reasons we made quinoa the star of our menu!

The final paragraph of the New Yorker post is the most important:

High sodium and fat content, which are associated with heart disease, may counteract some of the health benefits of the vegetable-rich quinoa bowls. But Friedberg is more interested in the grain’s planetary benefits. Animal feed, he noted, supplies the calories for growing the entire animal, not just the meat that’s sold as the end product; in his view, “bones and fur and feathers and organs for breathing and breeding and farting” constitute waste. “The energy-in to protein-out in chickens is about eight to one,” he said. “For beef, it’s about thirty to one. For quinoa, it’s about one to one.” He and Young don’t market Eatsa that way, though. None of the Eatsa messaging says anything about the environment, and the company motto is “Better food, faster.” It’s a virtuous bait and switch, Friedberg told me. “Five or maybe ten per cent of people think about eating healthy and eating for the planet,” he said. “The other ninety per cent care about taste, price, and speed—in that order. So if we can make people want quinoa on a mass scale, then we’re taking demand away from meat, and away from the corn and soy crops that feed that meat.” He added, “That could lead to systemic shifts of incredible scope and significance.”

Read the whole post here.

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