Organikos had a life before Authentica, but when Authentica opened one year ago the context was different. The Adriatic island and the outpost in India were temporary homes where we were launching projects for clients. Costa Rica is where the entrepreneurial conservation work began, so now we were coming home to stay and build a platform of our own. The logic for Authentica? Several million visitors per year had become the norm for the country over the last couple decades. And for Organikos? On average one million bags of coffee went home in the luggage of those visitors each year, mostly to the USA. Authentica’s location in two of Costa Rica’s most successful hotels would allow Organikos coffee to increase that flow. Good logic, no question.
Until now. This year international tourism is a fraction of that norm, and next year is likely to be similar. It would be easy to see the glass as less than half full, but instead we are looking for ways to refill the glass. We want those million bags of coffee to reach all the people who have either already fallen in love with Costa Rica, or are yet to.
Particularly for those people who have come, or want to come to Costa Rica to support its conservation commitments, our goal now is to provide an alternative way to lend that support. With our coffee as a taste of place alternative while travel is on hold, we have set up a platform for roasting and delivering 4 of our 12 coffee selections in the USA. And we continue to commit that 100% of the profits from the sale of these coffees goes to bird habitat regeneration initiatives in Costa Rica. Our first such initiative is in progress, but we want to expand our conservation outreach. One way to do this might be by partnering with conservation NGOs in Costa Rica. We are starting to explore this option.