The last time we shared an advertisement here? Never. Occasionally, we promote a video like Kill the K-Cup that serves the opposite purpose. But this ad? Must see. It promotes a powerful message, and paradoxically at the same time, as Bill McKibben points out in this week’s newsletter, a whole other big mess is lurking just behind the curtain. He starts by bringing our attention to a new bill being considered in California, and then relates that bill to Apple in a way that raises questions about the accomplishments celebrated in the ad:
…#In California, SB 253 made it through the legislature, which is an incredibly big deal. Because California is the fifth largest economy on earth, and this law would force the big companies that do business there—which is everyone, really, because who is going to miss out on that economy?—to fully disclose their carbon emissions, including their “Scope 3” emissions, which are the ones that come from the supply chain. Continue reading































