Derek Thomson and his Crazy Genius crew over at the Atlantic’s podcast division have hit on a winning formula, at least for me. They take a big issue question we hear about and think about frequently, like the question of what to do about meat consumption–as in what to do about the extremely obvious problem of meat consumption levels–and they apply some creative pod knowhow. One of the best motivators for going meatless, or at least eating less meat, that I have come upon in ages.

Will We Ever Stop Eating Animal Meat?

Americans eat more meat now than ever. That’s a problem for the planet’s future. Animal farming takes up 30 percent of the earth’s landmass (the equivalent of Asia), and livestock causes one-sixth of global greenhouse gas emissions. We need more than moral arguments against meat. We need a technological revolution in better, cleaner food.

If you do not have half an our for the podcast, take five minutes to read the summary here:

There are two big truths about eating meat from animals.

First, animal flesh imposes a high moral and ecological price for a tender medallion of food. Factory farming incurs the torturous treatment of millions of chickens, cows, and pigs each year. This constitutes a rolling moral catastrophe. What’s more, one-sixth of the world’s greenhouse gas emissions are directly attributable to raising livestock, and the figure is rising as more countries enter the global middle class. For most Americans, cutting meat out of their diets would reduce global warming more than giving up driving. Continue reading →