Two previous posts about words pointed out how common usage can alter the course of their meaning over time in surprising ways. We might not even recognize the original meaning today, some perishing in dungeons and others flying too high for their own good. The risk of writing these particular posts is when their intent seems anything other than constructive. Who wants to cast a stone, first or otherwise? We live in glass houses, and all that. In the spirit of focusing on that intent, this quick post draws together two words: entrepreneurial conservation.

As any phrase should, these words together build something more valuable, more effective, than either could on its own. If words can be cousins, as implied in a previous post, then phrases can be part of an extended family too: these two words, as a phrase, share linguistic DNA with social enterprise, but OED does not know it yet. The phrase (and our work) recognizes that for all the heroic efforts of traditional conservation organizations—The Nature Conservancy, WWF, Conservation International, etc.—not to mention incredible government commitments to national and state parks throughout the world in the last century, there is still a deficit of conservation.

The world still loses more wilderness than it protects. Ditto for intangibles in the domain of cultural heritage. So, what else to do other than pitch in and see what we can do? And if it can be shown that conservation is good business, then more people and organizations will pitch in. Watch Adrien’s posts for more on this in Patagonia, and Reyna’s upcoming posts from the Galapagos Islands. Those are two pristine natural wonderlands with limited human populations. But also watch for posts from Kerala, India — where the story is more complex with regard to population growth and wilderness conservation. Or from Nicaragua, where we feel Morgan’s Rock is leading the way in Central America with a robust mixed-use model that makes use of each idea we have put on the anvil so far: resort (old meaning), luxury (new meaning), entrepreneurial and conservation (combined meaning).