How wonderful is that?!? An organization that has been digging into the question of where all that fracking water is going in recent years. Thanks to Food & Water Watch, one of the most vigilant watchdogs helping the public become aware of fracking’s potential dangers, for asking questions that we all have reason to care about. And since the answers are not so wonderful, they are choosing perfect market-based locations to ask regular folks whether they are aware of the very cozy relationship between fracking waste water and the food we eat. Even some certified organic foods, it turns out. The image above is from their current press release:
Washington, D.C. — Are families around the country—and around the globe—eating California produce grown with toxic water from oil drilling? If they consume Halos Mandarins, POM Wonderful pomegranate juice, Wonderful pistachios, Sunview Raisins, Bee Sweet citrus or Sutter Home wine, they
may well be. Those companies grow some of their products in four water districts in California’s Central Valley that buy wastewater from Chevron and other oil companies’ drill sites. Now, Food & Water Watch is announcing a campaign to ban the practice, which threatens our food, farm workers and the environment, with a new documentary by noted filmmaker Jon Bowermaster and a campaign video capturing shocked reactions from people who previewed the video last week in front of Whole Foods’ headquarters in Austin, Texas. [continued below]
Thanks to WNYC for this half hour in which we learned about the study. For a decade-old but still profile of the wonderful couple who we hope will come clean on this, take a look here:
…Lynda and her creative team immediately set to work promoting the water’s “untainted” origins. (Fiji Water comes from an aquifer on the island of Viti Levu.) The bottle’s label was retooled: the image of a waterfall (Lynda: “Surface water? Yuck!”) was replaced with a bright-pink tropical flower and palm fronds, and the company’s slogan was changed from the ho-hum “Taste of Paradise” to the more direct “Untouched by man. Until you drink it.” Since the makeover, sales have improved by three hundred per cent…
Rich, as the saying goes. Continue reading






















