Longform & Shortform & Waning & Waxing

p06yh66g.jpgJames Rebanks had come to my attention twice before. I found him compelling both times but because he was described in shorthand as the tweeting shepherd, my interest waned as quickly as it waxed. Now, after listening to him on a third occasion, and because of his music choices (on a show that illuminates a person beyond their words, through their musical taste), he won my attention back.

Mainly, I was intrigued that he brings his experience to bear in a consultancy that sounds like it has plenty of overlap with our own practice. And once I discovered that he had taken a break from tweeting I decided to venture onto that platform, which I rarely do, to try to understand that part of him better. And that led further afield and allows me to suggest that longform communication suits him better than shortform:

Meat Where They Are

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Focusing less on the meat-free or health aspects of plant-based dishes, like this jackfruit burger — and more on their flavor, mouthfeel and provenance — could go a long way toward getting meat lovers to choose these options more often. That’s according to research by the World Resources Institute’s Better Buying Lab in conjunction with food chains, marketers and behavioral economists. Westend61/Getty Images

As much as I would like to dedicate another post to a shout out for Carolyn Kormann, since her latest posting is on a topic I am following closely, something else seems even more of the moment.

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Against the image of the millennial left, Pete Buttigieg appears to be a relatively prosaic Presidential candidate, but, in his own understated way, he is suggesting a sharp break with the past. Illustration by Tyler Comrie; Source Photograph by Alex Wong / Getty

Just after reading this brief profile of a remarkable person, I read something as seemingly different as could be in this story about changing food preferences by Maria Godoy. In the profile, this quote two thirds of the way through stood out:

…“So much of politics is about people’s relationships with themselves,” Buttigieg said. “You do better if you make people feel secure in who they are.”…

In the food story, just reading the caption in the image above you get the same message: meet people where they are. As sensible in politics as in changing food preferences. For all our attention to the important ecological reasons to reduce or even better to eliminate animal protein consumption, better to appeal to what most people most quickly respond to, namely their existing preferences. Meat where they are seems like the best option, so show how another option is tastier, healthier, or whatever is the most salient point for a particular type of consumer according to Godoy’s reporting:

…”The language for meat, and beef in particular, just sounds so much more delicious,” says Daniel Vennard. And labels like “meat-free,” “vegan,” and “vegetarian” tend to be turn offs for consumers. “People don’t create positive associations with how it’s going to taste and don’t feel it’s very indulgent.”

And that’s a real problem for Vennard: As head of the World Resources Institute’s Better Buying Lab, it’s his job to work with food companies, behavioral economists and marketing experts to find ways to get people to eat more sustainably. Or, as he puts it, to make “this party sound even better than the other party.”…

When Pictures Are Worth a Thousand Words

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With none of the usual traffic clogging the capital, Sunday football devotees took to the streets.

I remember car free days in Paris with pleasure, sunny autumn weather topped by cyclists, pedestrians and skaters enjoying wide boulevards and narrow city lanes alike. New York City has a smaller scale version, with a 2 mile stretch of lower Broadway, plus a mile up in Washington Heights.

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The event also allowed skateboarders to show off their skills.

No traffic days taking place in developing countries somehow feels all the more impactful, especially considering it’s a monthly event, rather than an annual one! Thanks to the BBC for bringing this to our attention with the story No traffic in Addis Ababa as Ethiopia marks Car Free Day:

Thousands of people have marked Car Free Day in cities across Ethiopia by walking and exercising.

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The measure was implemented by the government of Prime Minister Abiy Ahmed, who was came to office last April after his predecessor resigned.

Major roads were shut as Health Minister Amir Aman led the walk in the capital, Addis Ababa.

This was the first Car Free Day held in Ethiopia to promote healthy living, and to reduce pollution on roads usually clogged with traffic.

Tents were also set to offer free health checks to those who were walking and exercising.

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All photos by Eduardo Soteras, AFP

Mr Amir is trying to change that and Car Free Day will be held on the last Sunday of each month, he adds. Continue reading

Epic Waste, Cowboys & Spaceships

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Slat cares deeply about the environment, but, for him, the appeal of cleaning the oceans is also about puzzle solving. Illustration by Cristiana Couceiro

In the pantheon of writers we have linked out to since 2011, of those who focus on science and/or environmental issues Carolyn Kormann is a relatively recent arrival. Since I started noticing her work three years ago she has started 2019 with an especially strong duo of stories. One is a longform profile and a must-read if you have been even just glancing at the headlines about giant garbage patches swirling in the ocean. How to deal with epic waste after the fact, after the out-of-sight-out-of-mind approach that has been building this mess for decades, is no simple matter. Nor is the man she introduces us to.

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Last year, the U.S.’s carbon-dioxide emissions increased by an estimated 3.4 per cent, the second-largest gain in the past two decades.Photograph by Fernando Moleres / Panos Pictures / Redux

The profile of Slat is compelling, disturbing and inconclusive–hallmarks of the type of profile I most appreciate when the subject involves seemingly intractable environmental challenges. The other item is shorter, with a pair of metaphors for economic periods that I wish I had known earlier. If you only have time for one, read about William Nordhaus’s many contributions to the otherwise dismal science, especially his description of the economic transformation from my lifetime to that of the next generation:

The False Choice Between Economic Growth and Combatting Climate Change 

In 1974, the economist William Nordhaus described the transition from a “cowboy economy” to a “spaceship economy.” In the former, he wrote, “we could afford to use our resources profligately,” and “the environment could be used as a sink without becoming fouled.” But, in the spaceship economy, “great attention must be paid to the sources of life and to the dumps where our refuse is piled.” He added, “Things which have traditionally been treated as free goods—air, water, quiet, natural beauty—must now be treated with the same care as other scarce goods.” Toward the end of his landmark paper, “Resources as a Constraint on Growth,” Nordhaus discussed the possible adverse effects of energy consumption, most notably the “greenhouse effect.” Continue reading

Connecting the Dots Between Technology & Nature Conservation

REEF FISH, BAHAMAS Fish congregate near a shallow reef in Exuma Cays Land and Sea Park. © Jeff Yonover

Those familiar with our work will recognize the word valorization, which is an essential element of what we write about and what we do. It’s increasingly important to note that Nature, made more fragile with each passing year by human impact climate change, requires human efforts to protect and hopefully, turn back the clock on damage already done; and it appears to be human nature that maintain a direct  correlation between how something is valued and the amount of attention it gets.

We’re particularly impressed by this example of tech collaboration. Thanks to the Nature Conservancy for highlighting these stories…

The Caribbean Needs Tourism, and Tourism Needs Healthy Coral Reefs

AI and social media are helping quantify the economic value of coral reefs

The Caribbean region is more dependent on tourism than any other region in the world—the sector accounts for over 15 percent of GDP and 13 percent of jobs in the region. And almost all visitors to the Caribbean take part in some activity that relates to coral reefs—either directly, like snorkeling and scuba diving, or indirectly, like enjoying sandy beaches, eating fresh seafood and swimming in crystal waters. That means the health of the Caribbean’s tourism industry—and thus the whole regional economy—is dependent on the health of its coral reefs.

But just how much value do reefs produce? After all, “what gets measured gets managed and improved.” The Nature Conservancy (TNC) recently released the results of a study that focused on reef-adjacent activities and the value they generate for the tourism industry, island governments and Caribbean communities. This study, which builds on an earlier body of globally focused research produced by TNC, found that reef-adjacent activities alone generate an estimated $5.7 billion per year in the Caribbean from roughly 7.4 million visitors. When combined with reef-dependent tourism activities, they generate $7.9 billion total from roughly 11 million visitors.

In other words, a major draw for people traveling to the Caribbean are activities related to coral reef ecosystems, and both the tourism industry and other aspects of the local economies depend on healthy coral reefs to keep this relationship afloat. This evidence offers a pivotal opportunity for advancing coral conservation initiatives not only in the Caribbean but around the world, as it can catalyze both the tourism industry and local governments and communities to invest in protecting and restoring coral reefs for the benefit of economies and incomes.

We now know that these natural wonders are responsible for generating billions of dollars, sustaining livelihoods and anchoring economies in the Caribbean as well as other tropical destinations across the globe. And that should translate into a major incentive to conserve them.   Continue reading

Warrior Gems

In the South American tropics, where hummingbirds must compete for food, evolution has drastically reshaped their bills. Credit Christian Irian

Hummingbirds are some of the most gemlike and visually striking birds in the “new world”, but those who have spent any time watching them know that striking can also be used as an apt verb to describe their behavior. Fiercely territorial, it’s not surprising that scientists are making more and more discoveries related to the evolution behind their development. (Click on image above to view the video)

The Hummingbird as Warrior: Evolution of a Fierce and Furious Beak

Winsomely captured in poems and song, the birds are yielding new secrets about their astounding beaks and penchant for violence.

If you want to know what makes hummingbirds tick, it’s best to avoid most poetry about them.

Bird-beam of the summer day,

— Whither on your sunny way?

Whither? Probably off to have a bloodcurdling fight, that’s whither.

John Vance Cheney wrote that verse, but let’s not point fingers. He has plenty of poetic company, all seduced by the color, beauty and teeny tininess of the hummingbird but failed to notice the ferocity burning in its rapidly beating heart.

The Aztecs weren’t fooled. Their god of war, Huitzilopochtli, was a hummingbird. The Aztecs loved war, and they loved the beauty of the birds as well. It seems they didn’t find any contradiction in the marriage of beauty and bloodthirsty aggression.

Scientists understood that aggression was a deep and pervasive part of hummingbird life. But they, too, have had their blind spots. The seemingly perfect match of nectar-bearing flowers to slender nectar-sipping beaks clearly showed that hummingbirds were shaped by co-evolution.

It seemed clear that, evolutionarily, plants were in charge. Their need for reliable pollinators produced flowers with a shape that demanded a long slender bill. Hummingbird evolution obliged.

But hummingbirds also heard the call of battle, which demanded a different evolutionary course. Some of those slender, delicate beaks have been reshaped into strong, sharp and dangerous weapons.

In a recent paper organizing and summing up 10 years of research, Alejandro Rico-Guevara and his colleagues at the University of California, Berkeley, shared evidence gathered by high-speed video about how the deadly beaks are deployed in male-to-male conflict.

Like the horns of bighorn sheep or the giant mandibles of stag beetles, hummingbird beaks are used to fight off rivals for mates. This is sexual selection, a narrow part of natural selection, in which the improvement of mating chances is the dominant force. Continue reading

When Squirrels Fly

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In most circumstances, the flying squirrel has a brownish color, left. But ultraviolet light reveals them to glow hot-pink. Northland College

When we last linked to a story about flying squirrels we mentioned that we had neglected to write about them while in Kerala. However, that was not quite correct. We did frequently mention the Malabar giant squirrel, especially in guest sighting posts. Their other common name is the Malabar flying squirrel. In its own way this animal could make you gasp when you saw one, but it was competing for attention with elephants, tigers and bears. This story, thanks to Veronique Greenwood, points to other flying squirrels that might cause a completely different kind of gasp:

Flying Squirrels That Glow Pink in the Dark

While ultraviolet fluorescence is common in birds, butterflies and sea creatures, scientists haven’t often observed it in mammals.

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Scientists suspect the flying squirrel may have evolved fluorescence to evade owls that hunt them. Alternately, the glow may have a mating function. Northland College

One spring night in Wisconsin, John Martin, a biologist, was in his backyard with an ultraviolet flashlight. Suddenly, a hot-pink squirrel flew by.

It was a southern flying squirrel, a small, furry creature most active at dawn and dusk. Under most circumstances, it has a warm brown color. But in the beam of Dr. Martin’s flashlight, it sported a gaudy Day-Glo hue closer to something you might see in a nightclub or a Jazzercise class circa 1988.

“He told his colleagues at Northland College, but of course, everyone was pretty skeptical,” said Allison Kohler, a graduate student at Texas A&M University.

Dr. Martin asked Ms. Kohler, then a student at Northland, to look into it. After examining more than 100 specimens of flying squirrels across two museum collections and spotting five more squirrels under UV light in the wild, the researchers and their colleagues reported surprising results last week in the Journal of Mammalogy: The pink is real. Continue reading

Megafauna’s Neglected Cousin, Microflora

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Botanist Steve Perlman rappels into the Kalalau Valley, a biodiversity hotspot on the Hawaiian island of Kauai. COURTESY OF BRYCE JOHNSON/FLUX HAWAII

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A botanist collects pollen from the flower of Brighamia insignis. NATIONAL TROPICAL BOTANICAL GARDEN

The work described in this article may explain why I first missed the story when it was published in October. The heroics get lost in the delicacy. My attention, like that of many people who are fortunate enough to have plenty of exposure to the natural world, gravitates to megafauna. And next in line for our attention is usually the rest of the fauna. But without flora, none of that fauna would be possible. And so our concern for biodiversity, and perhaps especially for the hotspots of biodiversity, should reflect an equal gravitational pull. So, my thanks to Yale e360 for this story:

Extreme Botany: The Precarious Science of Endangered Rare Plants

They don’t make the headlines the way charismatic animals such as rhinos and elephants do. But there are thousands of critically endangered plants in the world, and a determined group of botanists are ready to go to great lengths to save them.

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A scientist with the Plant Extinction Prevention Program climbs through remote Hawaiian ecosystems to study endangered plant species. PEPP

To save plants that can no longer survive on their own, Steve Perlman has bushwhacked through remote valleys, dangled from helicopters, and teetered on the edge of towering sea cliffs. Watching a video of the self-described “extreme botanist” in actio­­n is not for the faint-hearted. “Each time I make this journey I’m aware that nature can turn on me,” Perlman says in the video as he battles ocean swells in a kayak to reach the few remaining members of a critically endangered species on a rugged, isolated stretch of Hawaiian coastline. “The ocean could suddenly rise up and dash me against the rocks like a piece of driftwood.”

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The plant known as cabbage-on-a-stick (Brighamia insignis) has been grown at Limahuli Garden & Preserve on Kauai, which is within the historic range of the species. SEANA WALSH

When he arrives at his destination, Perlman starts hauling himself up an impossibly steep, razor-sharp cliff 3,000 feet above the sea without a rope, his fingers sending chunks of rock tumbling down to the waters below. Finally, he reaches the plants and painstakingly transfers pollen from the flowers of one to those of another to ensure that the species can perpetuate itself. At the end of the season, he will return to collect any seeds they were able to produce. Continue reading

Catch It To Drink It

The illustrative video above is on its own worth a couple minutes of your time. But the innovative approach to one of the world’s most pressing problems is the thing to take note of. Thanks to National Public Radio (USA) for bringing Evelyn Wang and Omar Yaghi’s work to our attention in this story:

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A prototype MOF-based water-collection device is set up for testing on the roof of a building on the MIT campus.
Courtesy Evelyn Yang, MIT

Researchers have come up with a new way to extract water from thin air. Literally.

This isn’t the first technology that can turn water vapor in the atmosphere into liquid water that people can drink, but researchers from the Massachusetts Institute of Technology and the University of California, Berkeley, say their approach uses less power and works in drier environments. Continue reading

Save The Waves, Stop The Seawall

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Grass bales intended to prevent erosion, in place last month at the Trump resort in Doonbeg, Ireland. Paulo Nunes dos Santos for The New York Times

I cannot explain why of all the mailing lists in all the world, most of which I opt out of preemptively and nearly all of which I opt out of within a week or two–I have remained on this mailing list since its inception. And this call to action catches my attention enough that I am passing it along. I first heard of this issue from Save the Waves a couple years ago. Then I noticed it in the news late the same year (click the image to the left), and again about a year ago there was this from Save the Waves. Now, one more time before it is too late, here is a copy/paste of the email from this week:

The Fight Against Trump’s Irish Seawall.

The ongoing campaign #NatureTrumpsWalls continues! Save The Waves Coalition and local partners urge careful consideration from Ireland’s national planning appeals board in the case against Trump International Golf Links’ seawall in Doonbeg, Ireland.

If approved, the proposed project would allow two seawalls to be built on a public beach to provide ‘coastal erosion management’ for Trump’s private golf resort and cause profound negative impact on Doughmore Beach – a popular surf break and coastline for surfers and beach goers.

The case is still left undecided one year after the appeal. Save The Waves continues to implore the Appeals Board to hear the case and recognize the severe implications of the project on the surrounding coastline.

Learn more about #NatureTrumpsWalls and the appeal here.