Endearing, yes, unless “Lights Out” makes you think the way Philip K. Dick did about dreaming while inanimate, or even as Shakespeare did; dark stuff that, but we get the point of our friends at this great initiative:

Design company Hudson-Powell have created this rather endearing poster, encouraging us to show light bulbs a bit of compassion.

“In the Shinto religion inanimate objects are often given a persona or spirit to help people relate to them in a more humanistic way and to create a dialog with the object. Taking this idea and applying it to light bulbs, making them delicate living things that need rest and can dream seemed like a playful way of getting people to remember to turn them off.”

Why?

Lighting a typical office overnight wastes enough energy to heat water for 1,000 cups of tea.

How?

If constant switch flicking is blistering your fingertips then check out Plumen – the world’s first designer low energy light bulb. It will save you 80% on your energy bills and lasts 8 times longer than a standard incandescent bulb.