
Andy Hunter, the founder of Bookshop.org (pictured here at Spoonbill & Sugartown Books in Brooklyn) developed his love for books early. “I became a reader, in the beginning, because it provided me solace,” he says. PHOTOGRAPH: YAEL MALKA
Who could resist a story about scaling up without selling out–especially when it involves an online book shop?
Our thanks to Kate Knibbs, a senior writer at WIRED, for this profile of someone who has indirectly featured in our pages without being named before.
Not to mention the photographs by Yael Malka accompanying the story:
How Bookshop.org Survives—and Thrives—in Amazon’s World
Andy Hunter’s ecommerce platform was a pandemic hit. Now he’s on a mission to prove that small businesses can scale up without selling out.
“DO YOU REMEMBER what kind of beer it was?”
Andy Hunter pauses for so long before answering my question, it’s awkward. He’s racking his brain. I’ve asked him to tell me about the night he came up with the idea that led to his improbably successful bookselling startup, Bookshop.org. As a former magazine editor, he wants to get the details right.
He remembers the easy stuff: It was 2018. He was on the road for work. At the time, Hunter ran the midsize literary publishing house Catapult, a job that required schmoozing at industry events. The night of his big brainstorm, he was away from his two young daughters and his usual evening obligations—dishes, bedtime rituals—and had a rare moment to think, and drink a beer. Continue reading































