
Ian Purkayastha, the twenty-four-year-old wunderkind behind the luxury-food company Regalis, aims to “demystify this bourgeois product for a new generation.” PHOTOGRAPH BY KRISTIN GLADNEY / WIEDEN+KENNEDY
It could just be that I have had a nearly two-decade love for truffles; or the storyline combining entrepreneurship, economics and food, a mix that I favor; or maybe my being the son of an immigrant explains my response to this post at the New Yorker’s website; probably it is because I can almost picture my own son in such a story, in a parallel universe; whatever, enjoy:
HOW A TEXAS TEEN-AGER BECAME NEW YORK CITY’S PREMIER TRUFFLE DEALER
On a bare side street in Long Island City, Queens, beside Oh Bok Steel Shelving & Electric Supply, the Regalis luxury-food company keeps its goods. Upon entering the warehouse through a small red door, a visitor is immediately greeted by an intoxicating and pungent scent: the unmistakable, and nearly indescribable, odor of truffles. Continue reading















