Thank You, Oxfam International

August 31, 2014August 31, 2014 / Kayleigh Levitt / Leave a comment

Photo courtesy of behindthebrands.org

The Oxfam International campaign Behind the Brands aims to address how little is known about supply chains of the top 10 largest food and beverage companies. Listening to the NPR Salt Chat provides a good explanation about how pushing for transparency from these big companies is a catalyst for on-the-ground change. The campaign has only been around for a year and a half and they’ve already seen great progress in terms of land rights for local community, government intervention, and women’s rights.

It’s not always easy to connect the dots between the food we consume and the people who grow it, or the impact of growing and processing that food on the health of our planet.

But a campaign called Behind the Brands, led by Oxfam International, an advocacy organization dedicated to fighting poverty, is trying to make the inner workings of the 10 biggest food companies in the world more visible…

We sat down to talk with Chris Jochnick, one of the architects of this campaign and Oxfam America’s director of private sector development. We touched on how social media is giving activists more power, why big food companies respond to pressure, and whether corporate executives are his friends or his enemies.

We also wanted to know: Will the promises that these companies make really translate into concrete changes on, say, cocoa farms in West Africa?

Continue reading →

WED 2013: Food for Thought

June 4, 2013June 5, 2013 / Martin Bawden / 2 Comments

On June 5, we’ll celebrate World Environment Day. This year UNEP focuses on the theme Food waste/Food Loss. At Raxa Collective we’ll be carrying out actions and sharing experience and ideas. Come and join us with your ideas and tips to preserve foods, preserve resources and preserve our planet.

From left: Allegra Marzarte, Lu Li, Martin Bawden, Raphaëlle De Gagné, Ashley Ostridge

Tomorrow is World Environment Day. A United Nations Environmental Programme initiative, WED is annually celebrated on June 5^th in an effort to increase environmental awareness and positive environmental action. This year the theme is food wastage, with the motto: Think, Eat, Save. A recent report by the UNEP concluded that every year, roughly one third of the food produced in the world for human consumption — approximately 1.3 billion tonnes — never makes it to from farm to table.

While one may imagine that most food wasted is a result of the actions of individuals in developed countries, this is not the case. Many developing countries, including India, also have an enormous food waste crisis. Specifically, while India is 2^ndin the world in food production, as much as 20 to 40 percent of the food grown spoils before reaching consumers.

Here at Raxa Collective we have several initiatives to both alleviate food wastage and help both the local community and the environment. Continue reading →

“I Will!”

March 31, 2012April 2, 2012 / Amie Inman / 2 Comments

What began as a WWF Australia project to focus public attention on climate change has turned into an international movement that has become the largest voluntary action ever witnessed, reaching 1.3 billion people across the globe.

In the best possible way the movement has gone viral, expanding exponentially, bringing people together in a celebratory atmosphere that represents the power of social media and a good idea. Continue reading →

Travel, Writing & Games

February 18, 2012March 17, 2012 / Organikos / 3 Comments

This series has always been worth reading, whether you are an American looking through the eyes of a fellow American, or otherwise intrigued by a niche of American perspective that is not quite representative of that culture as a whole.

First things first: sometimes a book, a music recording or other item is only available from the mainstream online retailers such as Amazon or iTunes, but whenever possible we promote the purchase from independent sellers. So click the image to the right if you want a link to independent booksellers in the USA, provided by the ever-entrepreneurial American Booksellers Association.

Now, the side show: the series editor Jason Wilson is also a contributor to a site we refer to on occasion, and he wrote an interesting item a couple of years ago that began:

Continue reading →

USA Refresher

January 17, 2012February 18, 2012 / Organikos / Leave a comment

Before there was social media as we know it today, there was social media. Social reformers and thinkers of all varieties have centuries of experience not just using the tools of social media, but utilizing them. Leveraging them. August 28, 1963 in Washington, D.C. was one of the days when the USA experienced a moment of truth, and when social media included word of mouth, television/radio simulcast and later replay.

This is the day when the man who spoke longest on that day is remembered officially. One minute into the above video he begins speaking, but the memory is affected, no matter how many times one has seen, heard or read these words, most when that man talks about his hopes for the future of a country that had a history of injustice, but also a history of reform, change, improvement. Continue reading →

Revisiting The Tiger Trail

November 4, 2011November 7, 2019 / Crist Inman / 5 Comments

When I send emails to friends, colleagues, and others about this website, and the objectives of Raxa Collective, I normally add links to a few posts that I think are representative.

Almost always, this one is included. Michael captured the moment well.

As we continue adding contributors to this site, and the diversity of topics and locations we pay attention to expands, for some reason I still come back to the Tiger Trail as a favored topic because it is such a good example of what we care about.

That tendency to return, at least in thought, led me to reconnect with a “lost” member of our Tiger Trail entourage. Continue reading →

Employees ‘needed to stand up for what’s right’ despite policy barring workers from speaking about business

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