
A prototype for a room in the hotel chain that the furniture retailer West Elm plans to launch in Charlotte, North Carolina, and other cities. PHOTOGRAPH COURTESY WEST ELM
This article goes on to make a very specific point about the experience of this company, in the state where it is based, which is not so much what caught my attention (more on which below):
Jim Brett, the president of West Elm, the furniture chain that sells what you might call mainstream modern furniture, was looking for the brand’s next act. He didn’t think he’d find it at the mall; West Elm already has more than a hundred stores. Children’s furniture might have been a logical next step, but it is burdened by complex safety regulations. Where else do lots of people sleep and sit? Brett, a frequent traveller, had spent countless nights in sterile, unwelcoming rooms. Hotels seemed like a good opportunity.
Last year, West Elm opened a commercial division for office furniture, and the company is now making furniture for Marriott’s SpringHill Suites hotels. More significantly, West Elm also signed a deal with a partner to open its own branded hotels. Brett and other executives discussed design ideas and scouted locations in mid-tier U.S. cities whose hotel markets seemed underdeveloped. Charlotte, North Carolina, was especially promising. Continue reading






There is a 5-10 minute read in the upcoming issue of the New Yorker that helps put two decades into a narrow but interesting perspective. 20 years ago I was in the process of moving my family to Costa Rica for a job I had accepted one year earlier. I remember the period described below, which could be considered the transition to life online, as we now know it. Odd to think it was happening just as we moved to a kind of Garden of Eden. Slate has been a part of “life online” ever since. I was mainly drawn to Kinsley, one of the sharpest of thinkers and communicators. He is long, long gone from Slate. But the experiment was fruitful; Slate is alive and well even as the media landscape is oversaturated with copies of copies of copies:





Countries that contain most of the world’s species biodiversity are also spending the least on a per-person basis to protect these natural assets, according to a MacArthur-supported 




