
We like the Audubon Society, the publications they produce, and of course, the artist himself. Over the last half decade, a new CEO for the Society has rewritten their strategic plan and seen overwhelming success in involvement of all sorts. Elsa Wenzel interviewed this CEO, David Yarnold, for GreenBiz:
The Audubon Society appears to be doing everything right in social media and marketing. It’s got apps, maps, a buzz on social media, an engaging website and a funny blog. It’s hip to crowdsourcing and citizen science: In just one weekend, 163,000 of its volunteers recorded on smartphones their sightings of more than 5,000 bird species. Audubon said its digital platforms reach a million people, a staggering climb from just 35,000 a couple of years ago.
Much credit for this goes to David Yarnold, CEO and president. He joined Audubon in 2010 after a long career in journalism at the Pulitzer-winning San Jose Mercury News, and a stint as president at the Environmental Defense Fund.



















