In a brief interview a student recorded my description of the work I was doing in southern Chile from 2008-2010. The Patagonia Expedition Race had secured Wenger’s sponsorship, and now graduate students from Columbia Business School, as well as from Cornell Hotel School, were developing a strategy for how best to use that sponsorship money to achieve lasting conservation results. The patch on the left arm of my jacket shows another sponsor.
Organikos was a minor sponsor compared to Wenger, but in that earlier iteration of Organikos we were already thinking about what is now the 100% Forward commitment. As a sponsor, I also served coffee from sunrise to sunset at each station along the Race’s 500-mile route. Somewhere I have photos of the race teams drinking Organikos coffee, but at the moment I only find this one of me prepping coffee in the traditional Costa Rican manner to serve to Race volunteers in a farmhouse where we had spent the night on Tierra del Fuego.
In this photo to the left I was waiting for the racers who would soon be arriving at this station in their kayaks. As serious as I appeared to be, it would take nearly a decade to get that coffee launched more formally into the market.
Not long after the photos above were taken, we accepted a new assignment in India that would put the original idea of Organikos on hold. Recently, when Seth took the name and gave it a clear conservation mission, coffee was still the most viable product to start with. I am reminded of all that thanks to Sandra Laville, and the Guardian. Her article, full of good news related to conservation funding in the UK, triggers my memory of the fact that beavers are an invasive species in Patagonia and the Race had the mission of controlling their spread, in the interest of wilderness conservation. Beavers in their natural habitat are in need of protection in some locations, I see:
Donations from individuals and charities to green causes more than double since 2016
Philanthropic donations to environmental causes have more than doubled in value in the UK as the climate crisis and unprecedented biodiversity loss attract increasing attention from individuals and charities.
The amounts of money given to support efforts to tackle climate change and nature loss range from £5,000 to millions of pounds, and the focus of the funding is as broad.
It includes a £10,000 donation given to support a successful campaign for a deposit return scheme in Scotland; the funding of grassroots defenders of Europe’s last primeval forest, in Poland, and the protection of wetlands in Montenegro; and millions of pounds in support of environmental legal challenges and donations to back campaigning against fossil fuels. Continue reading