Ellen Barry, somehow, has not shown up in our pages before today. Strange, because she was based in India during our years there. Her audio adaptation of a dream-like experience, The Jungle Prince of Delhi, ranks with the best serialized podcasts out there. After her time in India she became New England Bureau Chief of the New York Times, a transition I will presume to understand: India can be so transformative and so profound an experience that landing back in familiar territory is a great next step. And today she shows up on my screen with a topic so different from that, and so related to my recent interests and activities that I finally must add her work to our recommendations:
It’s hard for small farmers to earn a living selling their products. Enter the “farmer-influencer,” who can earn more by streaming farm life, in all its comforting monotony, to a growing online audience.
PEACHAM, Vt. — The sweet smell of hay rose off the earth on a recent evening, as Morgan Gold strode across his farmyard in heavy boots. He crossed the paddock, scanning for new eggs, water levels, infected peck wounds, rips in the fence line.
But mainly — let’s be honest — he was looking for content.
Mr. Gold, who is short and stocky, with the good-natured ease of a standup comedian, does his chores while carrying a digital camera in one hand and murmuring into a microphone.
Then, twice a week, like clockwork, he posts a short video on YouTube about his exploits as a neophyte farmer, often highlighting failures or pratfalls. Keeping a close eye on analytics, he has boosted his YouTube audiences high enough to provide a steady advertising revenue of around $2,500 to $4,000 a month, about eight times what he earns from selling farm products. Continue reading